Believe it or not, Black Friday and the heart of the holiday shopping season are almost here. If you’re like most of us and have put off gift hunting until now, Cumberland Mall, located just across Cobb Parkway from the Atlanta Galleria Office Park, offers a convenient location to shop.
The mall will open bright and early at 6 a.m. on Black Friday (Nov. 25) and will stay open until 10 p.m. The mall’s holiday hours vary a bit (click here to see exactly when the mall will be open on a particular date), but by and large, Cumberland will close at either 9 p.m. or 10 p.m. on most evenings except Sundays.
To entice shoppers, the mall will provide $10 Gift Etc. gift cards to those who spend $100 on the morning of Black Friday. To receive the cards, shoppers will have to present receipts at the Merrier Shopping Redemption Zone in the Center Court section of the mall.
And if you need a place to get your kids’ photos taken with Santa, Cumberland has you covered. Santa will be at the mall until Dec. 24 for pictures with your children. Click here for pricing.
If you do make it over to Cumberland (or any other mall), you likely will battle a few more people than last year. According to a survey conducted for the National Retail Federation (NRF) by BIGresearch, approximately 152 million people will shop on the Friday, Saturday and Sunday after Thanksgiving. Last year the same survey indicated that 138 million would shop over Thanksgiving weekend.
Earlier this year, NRF projected holiday retail sales — meaning those that take place in November and December — would total $465.6 billion, which would represent a 2.8 percent increase from 2010. “While that growth is lower than the 5.2 percent increase retailers experienced last year, it is slightly higher than the 10-year average holiday sales increase of 2.6 percent,” NRF noted in a press release.
And what exactly will your fellow shoppers at Cumberland and elsewhere be seeking? NRF says shoppers are in the market for “everyday appropriate” items, meaning stuff they can use regularly. That’s been the situation for the last several years, as a terrible-to-sluggish economy has made shoppers more practical.
“The most popular items this year aren’t necessarily cheap, but they are appropriate to wear or use on a regular basis,” writes NRF Vice President Ellen Davis on the federation’s blog. “What this means: don’t be shocked to see people spring for the $200 coffeemaker or the $400 watch, but the evening clutch might be a tough sell.”
Happy shopping!